The growth of any business depends on its marketing strategy. How you get your product or services out there matters? A good marketing strategy should be able to set you apart from your competitors. It should make you better than them all and in turn increase sales.
What kind of marketing strategy do you have?
You need a winning strategy.
You can develop your own strategy as longer as you understand your business space well or you can hire an expert to do it for you. Whichever the case, you need something that will give you results.
But how do you know your strategy is working?
These important questions should help.
1).Are you getting relevant leads?
Knowing your target audience is very crucial. Target marketing has a higher impact in term of sales compared to general marketing. Your target audience can be either the
- An age group
- A location.
- Certain Professional etc
You need to analyse and see which audiences are responding. It will be a waste of time if you run an online advertisement and people responding will never be customers. Target marketing will mean getting relevant leads and in turn high conversion rate.
2).Are you getting return customers?
A good marketing strategy should include giving your customers a memorable experience. Do not just attract customers, but give them a reason to return.
You should ask yourself if you are:-
- Getting positive feedback.
- Providing incentives like discounts.
These will help you determine to increase the number of returning customers.
Having a high conversion rate on your marketing is one thing, making them return is another thing. You should strive to have both, attract and retain.